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The epistemorphization of theory is about as unavoidable, useful and in-the-limit misleading as the anthropomorphization of technology.

The anthropomorphic quality of technology depends on technical and market factors. Maybe the mouse pointer is only inadvertently phallic, but voice assistants (Siri, Cortana, etc) are all made to simulate the requisite physique du role.

This is also true of the epistemorphic quality of theory. It often sounds like French philosophy because it has French philosophy in its carburetor. But it can strategically come in shapes, flavors and colors. Indeed, the radical and mundane import of chroma is that it suggests, by showing that theory consists of conjuring chromaticities, that it must have consequences in the domain of the chrema as well. In other words: chroma fiddles with the frame of theory; it renders intelligible elements that are not directly in the picture at any given moment.

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